If you’re not using social media to grow your business, well, then you’re missing out big time.

Social media is where you will find your customers and inevitably, your competition. If you’re not making your message heard loud and clear across the different social platforms, then your competition will likely take it as opportunity to get ahead.

Platforms like Facebook, Twitter, Instagram and Twitter allow businesses of all sizes to advertise their products and services, as well as reach out to potential customers about updates and promote discounts. Traditional media has been used for this purpose as well, but social media marketing arguably has a more lasting impact.

A good social media marketing strategy is one in which your business’s core message gets relayed in a crystal clear manner. There should be no second-guessing when it comes to social media – everything will be scrutinized by users and you have to make sure best practices are being followed. Social media can be a double-edged sword. You can reach a wide customer base but because it’s social media, you can expect severe backlash with the wrong messaging.

According to Australian Bureau of Statistics, a paltry 14% of Australian businesses have an active presence on social media. With more than 14 million active Facebook users in Australia alone, that makes for a worrying statistic.

But you don’t have to be part of that.

Orion Digital Marketing employs in-house social media experts who no what messaging and what doesn’t. We’ll get to know your business in detail and come up with a message that resonates with your audience. And don’t worry, we follow best practices to make sure you won’t become the next #socialmediafail.

Why You Need Social Media Marketing

Your Customers are on Social Media

There’s simply no avoiding the fact that a majority of your customers use social media on a daily basis. Why not use this as an opportunity to propel your growth even further?

It’s imperative for any modern business to keep their customers engaged on social media so they remain the customer’s number one choice and option.

Advertise to Your Direct Audience

Paid advertising on social media platforms offers some distinct advertising when compared to traditional pay-per-click (PPC) ads on search engines.

Whereas in search engine PPC ads you target a set of keywords, in social media marketing you target a set of customer profiles. This gives you a bigger pool of potential customers without sacrificing the accuracy of targeting.

Increase Your Visibility

Even if you have a considerable following on social media, only a percentage will actually view the content that you share. That’s where ‘boosted’ content comes in – content that you pay to be viewed by your followers.

Promote high quality and important content like videos, announcements and discounts from your company to people who already like your page to increase your visibility.

People are Looking for You

For any service or product there is, there are bound to be people searching for it on social media. That is why it is important to put yourself out there and make it clear what your business offers through highly targeted sponsored content.

Social Media Expertise

The thing about social media marketing and advertising is that it is very accessible. That leads many companies to assume that it can be done by anyone. However, quite the contrary is true.

For one, most business owners and marketing managers do not have the time to manage all of their social media channels. Running a social media campaign for even one platform is quite time-consuming, and when you consider all the platforms it becomes nearly an impossible task.

Orion Digital Marketing has in-house social media consultants with the experience and resources to take your social media strategy to the next level and align with your overall business goals.

Talk to a Social Media Consultant Today

 

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