If you’re not using social media to grow your business, well, then you’re missing out big time.
Social media is where you will find your customers and inevitably, your competition. If you’re not making your message heard loud and clear across the different social platforms, then your competition will likely take it as opportunity to get ahead.
Platforms like Facebook, Twitter, Instagram and Twitter allow businesses of all sizes to advertise their products and services, as well as reach out to potential customers about updates and promote discounts. Traditional media has been used for this purpose as well, but social media marketing arguably has a more lasting impact.
A good social media marketing strategy is one in which your business’s core message gets relayed in a crystal clear manner. There should be no second-guessing when it comes to social media – everything will be scrutinized by users and you have to make sure best practices are being followed. Social media can be a double-edged sword. You can reach a wide customer base but because it’s social media, you can expect severe backlash with the wrong messaging.
According to Australian Bureau of Statistics, a paltry 14% of Australian businesses have an active presence on social media. With more than 14 million active Facebook users in Australia alone, that makes for a worrying statistic.
But you don’t have to be part of that.
Orion Digital Marketing employs in-house social media experts who no what messaging and what doesn’t. We’ll get to know your business in detail and come up with a message that resonates with your audience. And don’t worry, we follow best practices to make sure you won’t become the next #socialmediafail.