Conversion rate optimization (CRO) is the process of getting a higher percentage of your website’s visitors to take some sort of action that is beneficial to your business. These actions should typically result in leads or customers (conversions) for your business.
Conversion rate optimization doesn’t happen by accident – you have to approach it with a clear concept of how visitors are supposed to interact with your website. You cannot simply ‘guess’ or ‘hope’ that your website is good enough for you to get business from it. CRO takes a lot of time and effort to get right and it should be a critical part of your online business strategy.
CRO encompasses many aspects of a website. For example, if you note that your website gets a lot of visitors but you don’t get the appropriate amount of leads from it, there could be many things that need amendments. Anything from website design, to your content copy. Everything matters in making sure that you take full advantage of your traffic.
With Orion Digital Marketing, our full range of services will help ensure that you get a full-service optimization solution. We like to be scientific with our work, and will make changes to your web design and copywriting in order to get you the desired results.