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Digital Marketing Tricks to Increase Your Sales in 2019

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With each passing day we see an evolution in technology. And with the evolution of technology, we’re bound to see evolution of digital marketing as well. Advances in technology enable marketers to try new techniques to reach untapped audiences, or build further awareness with followers.

Here are a few key digital marketing tricks that you need to know and include in your overall strategy for 2019.

Video

It seems that the internet’s thirst for video content simply cannot be quenched. Video consumption is still going strong and shows no signs of slowing down. Just think of the time you spend every day watching videos on Facebook, Instagram and Youtube.

As such, as a marketer it is important for you to think about how you can use video content to attract new customers or bring awareness among existing ones. One thing should be noted that videos shouldn’t just be made willy nilly – you should approach them like you approach any other marketing campaign.

Videos should be made after carefully understanding what your target audience’s needs are. Also, the answer isn’t always bite-sized videos that people are so willing to consume. Your audience may be more technical thus requiring longer videos.

You can also try video ads to increase awareness and even drive conversions. These ad types are not uncommon and are regularly used by companies to sell products. Clearly, Facebook ads have a reasonable return even if they are relatively expensive.

Social Media Stories

Stories are an idea whose first implementation was done by Snapchat. Looking at its popularity, Facebook quickly copied this feature for Instagram, where it has found widespread use. In fact, Instagram is the most popular platform for Stories despite being late at adopting this feature.

Stories are unlike video ads and content – they’re informal and are often used for back-the-scenes type of content. However, they can still be used to dispense important information such as an upcoming event or sale. The unique thing about Stories is that they are often at the top of the social feed (Instagram and Facebook), so they’re sure to catch a user’s attention.

Sharing Stories makes your brand appear more authentic and approachable, and can be used to create content that is focused more on engagement and fun rather than hard sales pitches. In the end however, if you’re raising awareness and building relationships with prospective customers, that’s just as good as a successful sales pitch.

Fortunately, Stories still haven’t become an integral part of every business’s digital marketing strategy. But 2019 will surely be the year when it gains every digital marketer’s awareness, and you don’t want to miss out on the chance.

Data-driven Marketing

Successful marketing strategies should rely on data and science – not just hunches. It’s good to use your experience to guide your future decisions, but they should always be supported by data. If you’ve utilized a specific strategy in the past and the doesn’t show it in a favorable light, it might be revise some things a bit.

We see it time and again – marketers get hung up on an idea and will see it fail time and again without trying anything different. Data doesn’t lie, and it will often point you directly towards the weakness in your strategy.

Marketing data is readily available to you using simple tools such as Google Analytics. Pay a little attention to them and learn how they can be used to make key decisions. There’s a lot of depth to something as readily used as Google Analytics, and when used the right can really help you.

Chatbots

Customer service is one of the greatest challenges facing companies these days. This is made harder by the fact that people are unwilling to face long wait queues on calls and are reaching out to companies via social media. The thing is, chat-based customer support is a labor-intensive job and representatives cannot be available at a moment’s notice.

That’s where chatbots come in. Chatbots can be programmed to answer virtually any of your customer’s usual questions. They’ll take some time to setup properly and you’ll have to dig deep into what your customers mostly ask. But once configured correctly, chatbots can provide a human-like customer service experience that most people will be content with. A chatbot is also significantly cheaper than a support person because it doesn’t have to recruited, trained and staffed. There are simply too many advantages to chatbots for you to be ignoring them. Implement a great chatbot and you’ll definitely see an increase in conversions as your customers will know exactly what to do.

5 Facebook Ad Hacks to Increase Sales

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Facebook ads are a great way of reaching out to your potential customers and generating sales. However, for the uninitiated it can be quite a challenge because of lack of experience and knowledge.

Facebook ad placements require a fair bit of skill and data. Approached without a clear strategy and understanding you can quickly find yourself wasting hundreds of dollars to no avail due to poor planning and understanding of the platform and how its targeting works.

To create ads that truly reach your target audience and capture their attention, you have to have a clear strategy in mind. In this post we’ll be taking a look at some Facebook ad hacks that you can use to increase sales.

Great Product Photos

It goes without saying that you need high quality product photos for advertising on Facebook. But high quality can have a number of meanings, so let’s get specific and technical on this. If you’re selling physical products, it’s always a good idea to have product photos with a white background. This makes your product ‘pop’ and catch the attention of users scrolling casually through their news feed. If your ad has a picture that’s too ‘busy’, it can be mistaken for just another news story or picture, so you have to make sure your ad stands out. It’s also a good idea to take a look at how major brands use white space to capture the Facebook user’s attention.

Targeting the Right Audience

Facebook’s targeting options have been watered down considerably ever since the various privacy scandals that have plagued the social network. However, it still gives you a lot of options to fine tune your audience settings to make sure you reach the right people. Choosing the right audience can yield sales increases of more than 100%. After all, if you’re reaching people who’re interested in what you’re selling, there are bound to be more sales as a result.

So before creating an audience, make sure that you understand your potential customers very well. Create customer personas and then make the targeting adjustments accordingly. After that, make sure that you have a thorough understanding of Facebook’s targeting system in its entirety. For example, you can target ‘engaged shoppers’ under the ‘purchase behavior’ subcategory to aim for Facebook users who are likely click on the ad and actually buy something. Facebook has a lot of data on its users, and you can leverage it to your advantage.

Don’t Forget the Call to Action

It seems quite obvious to point this out but never underestimate the power of the call to action button. An ad without a call to action is just another social media post, there is nothing to differentiate it except the ‘Sponsored’ label. When you incorporate a call to action into your ad, it drastically increases your chances of getting a click from a Facebook user. In fact, embedding a call to action in a Facebook ad can increase click-through rates by over 84 percent.

What’s more, with Facebook ads there are several different call to action buttons at your disposal. If you offer a subscription service, go with ‘Sign Up’ and if you advertise products, the ‘Shop Now’ will be your best bet.

Don’t Forget Your Current Customers and Followers

Many Facebook campaigns are run by the mistaken belief that it’s all about gaining new customers. But what if you could generate more sales by simply increasing awareness and exposure towards your existing customers and followers? According to a Nielsen study, 60 percent of customers prefer to buy from a brand that they trust.

If a customer has already purchased a product or service from you and they found it reasonable, they’ll be much more interested in your ads than a regular user. So how do you target existing customers? Simply use the Facebook Pixel feature and retarget existing customers with your ads. Better yet, you can also target users people who have viewed or followed your page on Facebook for an even better chance at increasing sales.

Give Ads Time to Take Effect

Most small companies have a tight budget when it comes to their daily Facebook ad spend. With such tight budgets, understandably, page managers are going for the best bang for buck.

However, when ads don’t get the expected results page managers usually panic and start changing different parameters in hopes that there will be different results. This is incredibly short-sighted and a waste of ad money.

Instead, you should wait for the ad to reach at least 1,500 people before you make any adjustments. For each segment that you’re targeting, there should be at least 1,500 people reached. Results up till this point should not be taken too seriously.

5 Tips from Google Adwords Management Expert

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You can greatly improve the effectiveness your Google AdWords campaigns and PPC campaigns in general just by following a few new management best practices. What’s more, most of your competitors won’t be following these best practices and that’s what’s going to give you the edge.

Now, we aren’t going to be talking necessarily about the technical side of things. Rather, we’ll introduce you to a set of tactics you can use to greatly improve the conversion rate of your AdWords campaigns.

In this article, we’ll share 5 tips for Google AdWords management so you can maximize your PPC budget.

Tips for Google Adwords Management

Tip#1 – Laser Focus Your Targeting

The Pareto Principle states that 80% of your business will come from 20% of your leads. So what about the remaining 80% then? Should you be wasting your PPC budget on bad leads?

What you can do weed out that 80% is by focusing your keyword selection on your target audience.

For example, if you’re marketing testosterone replacement therapy in Melbourne, it won’t make much sense to also run an ad for ‘doctor in Melbourne’.

Sure, you’ll get a lot more leads with the generic ‘doctor in Melbourne’ keyword but they won’t be from people looking for testosterone replacement therapy.

You’re getting charged for every AdWords ad-click, so running ads that are focused on your target customers is a great way to maximize ROI.

Tip#2 – Stop Spending More Than What You’re Making

Ideally, you should be using Google AdWords with one thing in mind: making more money than what you’re spending on daily ads.

A best practice here would be to link your Google AdWords account to your website’s Google Analytics. This way, you can easily track leads, conversions and measure the ROI of your ad campaign.

There are a lot of tools out there to make this process easier and more convenient, so search around and keep track of your ROI on daily ad spend.

Tip#3 – Leverage Display Network Ads on LinkedIn

Did you know that you can advertise on LinkedIn through Google? Using the Google Display Network ads, you absolutely can. Many digital marketers don’t know about this key information.

We’re mentioning LinkedIn specifically because it’s a great place to get B2B leads from. Now, LinkedIn allows you to run PPC ads on its service as well, but surprisingly, they can be more expensive than what Google will charge you.

Advertising on LinkedIn through Google Display Network is easy. Simply create a Placement Targeted Ad Group in AdWords and specify LinkedIn as your target.

Tip#4 – Run Ads on Brand Keywords and Terms

Brand keywords are search terms that are related to (and consist of) your brand. So why should you bid on your own brand? It’s very likely that you’ll already be ranking on position one for those terms in organic search, but you need to understand the importance of SERP (search engine results page) real estate.

The more real estate you occupy on SERPs, the more likelihood that people will click-through to your website. What’s more, there might be firms who’re using your brand to sell, so it’s always a good idea to be on the first position for branded terms through ads (this also helps build authority).

And, unlike organic search results, clicks on paid ads will land on pages that have been designed to convert and generate sales. As a bonus, it’s worth noting that the cost-per-click (CPC) on branded terms tends to be low, so using branded keywords can be a cost-effective way of improving your ROI

Tip#5 – Create Dedicated Landing Pages

A critical part in the online sales process is your website user experience. If you’re running an ad for a service, then it does not make much sense to be sending users to a general-purpose homepage that is meant to handle everything. Instead, you should create different and dedicated landing pages for each of the services you offer.

The only purpose of a landing page is to convert visitors to leads. A landing page is in a much better position of aligning itself with your target keywords and the ad copy. Try to make landing pages that seem a direct continuation of the ad that leads to them. This will make for a seamless transition. Also, make sure that the user finds the info they came looking for. That is, figure out what attracts them about your ad and use the landing page as an opportunity to explain it in a compelling manner. Don’t forget to include call-to-action buttons.

Google AdWords Management Tips – Final Words

There are many ways of doing Google AdWords. Every PPC expert will have their own way of doing things, but it’s generally a good idea to establish a set of best practices which will become standard procedures in your future campaigns. In order to create high quality campaigns, make sure to use the tips we’ve highlighted above.