Branding is everywhere, and it influences people’s decisions more than they might think. And a brand doesn’t just consist of a company’s logo, it is the overall experience that they offer and the lingering perception they create in the user’s mind.

Your brand communicates your values, offering and experience to your customers. It persuades people to sometimes, pay a little more to get your products or services.

Creating the right branding can give your company’s reputation and authority a big boost while also attracting the right customers. Your customers (potential or otherwise) will form an opinion of your brand within mere seconds of coming across it. This is your window to build a great first impression and sway people to trust what you have to offer.

Branding and indeed rebranding can sometimes be a challenging or daunting prospect, but don’t worry, Orion Digital Marketing will work with you to build a brand that communicates everything about your company.

Benefits of Branding

Add Real Value to Your Business

A good brand adds real economic value to your business. Just think of Coca Cola and what it means to you: soft drinks. Coca Cola is synonymous with their core product, and as a result share-holders feel much safer investing in it.

In fact, it is estimated that the Coca Cola brand name accounts for more than 54% of the company’s stock market value.

Stand Out from the Noise

For any given product or service, there are bound to be many companies offering basically the same thing. But what is the real differentiating factor between these companies? How do customers decide which one to go for, without investigating deeply?

That’s where branding comes in. It helps elevate your product or services above and beyond the competition, and helps it stand out. Good branding can actually enable you to charge more than the competition for the same product and services, just because of perceived value.

Customer Loyalty

Our branding will create clear messaging for your company that will resonate with your target audience. Our consultants will work with you on this, and will craft the perfect message for you after learning the intricacies of your business.

Effective and consistent messaging conveys an image of trustworthiness to your customers, and also allows you to build an emotional connection with them. If you can build an emotional connection with someone, you’ll enjoy their loyalty for a lifetime.

Recognition and Familiarity

People are drawn to things that feel familiar to them. The more consistent and immersive your brand is, the better recognition it’s going to have. Creating similar and familiar user experiences across media platforms is going to give your brand real presence. Over time this will help you establish a clear brand image for your audience and customers, and the familiarity will cause liking.

And being liked by your customers is always useful – especially if you can do it with branding alone.

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