Facebook ads are a great way of reaching out to your potential customers and generating sales. However, for the uninitiated it can be quite a challenge because of lack of experience and knowledge.
Facebook ad placements require a fair bit of skill and data. Approached without a clear strategy and understanding you can quickly find yourself wasting hundreds of dollars to no avail due to poor planning and understanding of the platform and how its targeting works.
To create ads that truly reach your target audience and capture their attention, you have to have a clear strategy in mind. In this post we’ll be taking a look at some Facebook ad hacks that you can use to increase sales.
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Great Product Photos
It goes without saying that you need high quality product photos for advertising on Facebook. But high quality can have a number of meanings, so let’s get specific and technical on this. If you’re selling physical products, it’s always a good idea to have product photos with a white background. This makes your product ‘pop’ and catch the attention of users scrolling casually through their news feed. If your ad has a picture that’s too ‘busy’, it can be mistaken for just another news story or picture, so you have to make sure your ad stands out. It’s also a good idea to take a look at how major brands use white space to capture the Facebook user’s attention.
Targeting the Right Audience
Facebook’s targeting options have been watered down considerably ever since the various privacy scandals that have plagued the social network. However, it still gives you a lot of options to fine tune your audience settings to make sure you reach the right people. Choosing the right audience can yield sales increases of more than 100%. After all, if you’re reaching people who’re interested in what you’re selling, there are bound to be more sales as a result.
So before creating an audience, make sure that you understand your potential customers very well. Create customer personas and then make the targeting adjustments accordingly. After that, make sure that you have a thorough understanding of Facebook’s targeting system in its entirety. For example, you can target ‘engaged shoppers’ under the ‘purchase behavior’ subcategory to aim for Facebook users who are likely click on the ad and actually buy something. Facebook has a lot of data on its users, and you can leverage it to your advantage.
Don’t Forget the Call to Action
It seems quite obvious to point this out but never underestimate the power of the call to action button. An ad without a call to action is just another social media post, there is nothing to differentiate it except the ‘Sponsored’ label. When you incorporate a call to action into your ad, it drastically increases your chances of getting a click from a Facebook user. In fact, embedding a call to action in a Facebook ad can increase click-through rates by over 84 percent.
What’s more, with Facebook ads there are several different call to action buttons at your disposal. If you offer a subscription service, go with ‘Sign Up’ and if you advertise products, the ‘Shop Now’ will be your best bet.
Don’t Forget Your Current Customers and Followers
Many Facebook campaigns are run by the mistaken belief that it’s all about gaining new customers. But what if you could generate more sales by simply increasing awareness and exposure towards your existing customers and followers? According to a Nielsen study, 60 percent of customers prefer to buy from a brand that they trust.
If a customer has already purchased a product or service from you and they found it reasonable, they’ll be much more interested in your ads than a regular user. So how do you target existing customers? Simply use the Facebook Pixel feature and retarget existing customers with your ads. Better yet, you can also target users people who have viewed or followed your page on Facebook for an even better chance at increasing sales.
Give Ads Time to Take Effect
Most small companies have a tight budget when it comes to their daily Facebook ad spend. With such tight budgets, understandably, page managers are going for the best bang for buck.
However, when ads don’t get the expected results page managers usually panic and start changing different parameters in hopes that there will be different results. This is incredibly short-sighted and a waste of ad money.
Instead, you should wait for the ad to reach at least 1,500 people before you make any adjustments. For each segment that you’re targeting, there should be at least 1,500 people reached. Results up till this point should not be taken too seriously.